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03/10/2016
Sunrider Malaysia Participates in Malaysia’s Largest Retail Exhibit Fair
Sunrider Malaysia took part in the Malaysia International, Retail, Franchise & Licensing Fair (MIRF) 2016, held March 3–6, 2016 at Mid Valley Exhibition Center, Kuala Lumpur. Organized by the Malaysia Retail Chain Association (MRCA), the MIRF 2016 drew more than 280 exhibitors from countries across Asia, including Indonesia, the Philippines, Singapore, Taiwan, and Thailand, and attracted over 30,000 attendees.


Themed “Unleashing Borderless Business Opportunity,” the MIRF 2016 aimed to “complement the needs of every retail professional with various educational features and business networking opportunities.” Officiated by the Minister of Domestic Trade, Co-operatives and Consumerism, Dato’ Seri Hamzah bin Zainuddin, it showcased the most established and prominent retail brands in Malaysia.


The fair was endorsed by the Ministry of Domestic Trade, Co-operatives and Consumerism and the Malaysia External Trade Development Corporation (MATRADE). Exhibitors and trade partners were invited to the exhibitors’ networking night, which was organized to strengthen business relationships, as well as to open doors to new business opportunities.


This three-day event provided Sunrider Malaysia with the perfect platform to interact with consumers and forge new business opportunities for cross collaboration. Sunrider representatives actively engaged prospective ABOs and introduced VIPS and others to Sunrider’s exceptional herbal products with samples of Fortune Delight® and SunBar®, served at the company’s booth. Sunrider’s “star” weight-management product, MetaFull (known in some countries as SunTrim® Plus), also proved to be a big hit.


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