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12/01/2016
Sunrider Malaysia Supports MRCA Charity Run 2016
The MRCA Charity Run 2016 is in its third year and Sunrider Malaysia once again was a proud co-sponsor of this charitable event, held on November 20, 2016 at Sky Park One City Mall, Selangor, Malaysia. This year’s Run again enjoyed a remarkable turnout of over 2,500 participants who took part in the individual and company events.


Organized by the Malaysia Retailer Chain Association (MCRA), the main aim of the annual Run is to raise funds for the MRCA Branding Education Charity Foundation. The foundation, which was established in 2011, provides educational assistance to those in need and assists with other charitable activities for the betterment of the community. The Minister of Domestic Trade, Cooperatives and Consumerism, Dato’ Seri Hamzah bin Zainudin, gave the signal to start the Run, while giving words of encouragement to the organizers and participants.


Sunrider participated in the “Team Run” category and sponsored a booth serving Fortune Delight® and SunBar®. It was a great opportunity to introduce their best-selling products to the participants, who were generally health conscious fitness enthusiasts. Sunrider staff took the opportunity to inform runners about the benefits of consuming the company’s natural products. The booth was a hive of activity for visitors, who made a beeline for refreshing Fortune Delight®. VIPs and their entourage gathered for a photo session at the Sunrider booth after tasting Sunrider® product samples.


The Sunrider logo was prominently displayed on the Start/Finish arch and on the photo board. The event raised RM150,000 (about US$34,000) in donations and garnered wide media coverage, and many news articles were published the following day. Sunrider was proud to support the MRCA Charity Run 2016, whose ceremony included the presentation of checks from the MRCA Branding Education Charity Foundation to ten charitable homes for children and the needy.



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