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08/14/2018
​Sunrider Participates in Malaysia’s Largest International Retail Fair
Sunrider Malaysia took part in the Malaysia International, Retail, Franchise & Licensing Fair (MIRF) 2018, held July 26–28, at the Kuala Lumpur Convention Centre (KLCC) in Kuala Lumpur. Organized by the Malaysia Retail Chain Association (MRCA), the MIRF 2018 drew more than 250 exhibitors from 10 countries and over 21,000 visitors. Covering exhibitors from various industries such as Food and Beverage, Fashion, Technology, Education, Health & Beauty, and e-Tailing, it was the biggest retail showcase of its kind held in Malaysia.


This year, MIRF 2018 had the theme “Platform for Growth,” which signified MIRF as a growth platform for retail and franchise businesses to not only expand in terms of revenue but also to shape and cultivate new business models and innovation strategies. The event was officiated by the Minister of Domestic Trade and Consumer Affairs, Dato’ Saifuddin Nasution Ismail.


Sunrider Malaysia used the event as a platform to interact with consumers and show them key selling points of Sunrider® products. Sunrider staff also had the opportunity to introduce the company to VIPs who visited their booth, including the Minister of Domestic Trade, Co-operatives and Consumerism, Dato’ Saifuddin Nasution Ismail; Member of Parliament, Dr. Mohd Hatta bin Md. Ramli, as well as council members from the MRCA.


During the fair, Sunrider staff served SunSport® Protein Plus Shake, Fortune Delight®, and SunBars, and they conducted demonstrations of SunSmile® Fruit & Vegetable Rinse and Oi-Lin® & Kandesn® skin care products. The sampling and demos opened the way to introduce Sunrider’s new Infinity Compensation Plan and exceptional lines of herbal beverages and supplements.


Many of the visitors who attended the fair were also in search of business opportunities with low investment costs and low risks. Sunrider Malaysia used the fair to introduce the exciting new marketing plan and to obtain leads. The feedback and interest generated from visitors, as well as the distinguished guests, was immensely positive.



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