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Sunrider Shines at BrandLaureate BestBrands Awards Event
Sunrider had two reasons to celebrate at the BrandLaureate BestBrands Awards event, held May 8, 2012: Sunrider International was selected as the winner of the BrandLaureate Award 2011–2012 for Corporate Branding—Best Brands in Healthcare—Beauty & Wellness, and Sunrider’s founder and chairman, Dr. Tei-Fu Chen, was presented with the Brand Personality Award.

The awards event was organized by the Asia Pacific Brands Foundation (APBF) and aims to “honor brand excellence amongst the best of brands in Malaysia and the world.” The Brand Personality Award is given to honor successful individuals who have contributed greatly to the growth of a business, brand, or an industry. Each year, only a few individuals are conferred this award and all the recipients are “brand champions,” known for setting bold and inspiring trends. Sunrider was the only company that was honored with two awards this night.

The awards consisted of two 24K gold-plated trophies and exclusive certificates signed by the patron of the APBF, HE Tun Dr. Mahathir Mohamad, former Prime Minister of Malaysia. Dr. Chen flew in especially for the event, which was held at Sunway Resort Hotel & Spa, Petaling Jaya. Dr. Chen’s special guests included representatives from major media, as well as the president of the Malaysia Retailer-Chains Association, the past president of American Malaysian Chamber of Commerce (AMCHAM), and three proud Sunrider® Store Owners.

The theme for the awards this year was “Brand Perfect.” In his speech, the president of The BrandLaureate, Dr. KK Johan, explained that brand leaders strive to be brand perfect: “In a society brimming with choices, perfection is needed to stand out. The same applies for all brands. We need to be perfect to be the chosen one.”

Last year, Sunrider was selected as the winner of the “BrandLaureate Award 2010–2011 for Product Branding Best Brands in Manufacturing—Premier Herbal Products.” The awards received this year further express how Sunrider continues to set the benchmark for brand excellence.

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