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Sunrider Featured in Elite Publication Recognizing Malaysia’s Leading Brands and Retail Chains
Sunrider Malaysia was recognized once again in a Mandarin publication jointly produced by the Malaysian Retailer-Chains Association (MRCA) and Nanyang Siang Pau, one of Malaysia’s leading newspapers. The book launch took place on October 18, 2013, at the Setia City Convention Center, Setia Alam. Entitled “Malaysia’s 52 Leading Brands and Retail Chains—An MRCA Elite Mandarin Publication,” this project followed the successful publication of the English language equivalent two years ago entitled, “Malaysia’s Most Outstanding Retailer-Chains—50 Success Stories.” The publication recognizes Sunrider’s success story in the development of the company’s retail chain business in Malaysia and abroad.

This beautifully produced book features Sunrider and its founders, Drs. Tei-Fu and Oi-Lin Chen, among the 52 leading brands and retailers in the country. Besides serving as a guide to the “who’s who” in the retail and service industry, the book also provides reference and research material for the public, corporate sector, and even students of higher education.

Sunrider has already been recognized by the MRCA with two prestigious industry awards: the “Achiever’s Award 2010” and the “Global Growth Award—Silver 2011.” Sunrider was also recently awarded two accolades by the BrandLaureate, a branding foundation that aims to improve branding practices and standards throughout the world: the “BrandLaureate Award 2011–2012 for Corporate Branding—Best Brands in Healthcare—Beauty & Wellness,” as well as the “BrandLaureate Award 2010–2011 for Product Branding Best Brands in Manufacturing—Premier Herbal Products.” Sunrider’s founder and chairman, Dr. Tei-Fu Chen, also received the “Brand Personality Award 2012.” These awards honored Sunrider for excellence and distinction within the retail chain industry, and recognized Sunrider for being a champion of branding.

The book was presented to representatives of the 52 elite brands at the MRCA’s 21st anniversary celebration, which had the theme, “Soaring Towards Greater Heights.” The MRCA president, HE Dato’ Nelson Kwok, who is also the Honorary Consul of the Republic of Mozambique to Malaysia, congratulated and thanked the awardees for their participation in the elite publication that showcases their unique stories and remarkable success in the industry. Over 1,000 dinner guests were treated to delicious food and first-rate entertainment. Sunrider’s guests for the night were top Sunrider Business Leaders and media partners from Beans Media; Sin Chew Daily, the country’s best-selling Chinese newspaper; Astro Radio; and Feminine magazine. At the end of the event, every attendee received a complimentary copy of this classy book as a memento.

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