Founded in Family
A Fusion of Traditional
The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and
modern Western innovation. And it begins with our founders, Drs. Tei-Fu and Oi-Lin Chen, whose passion for
people led them to create proven herbal products that help others achieve optimal health and wellness, and a
business that offers them the freedom to live happier, more balanced lives.
While our founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.
This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. The Chen's five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.
Pictured Left - Oi-Lin Chen Board of Directors
Pictured Right - Dr Tei-Fu Chen Founder & Board of Directors
SUNNY BEUTLER, JDChief Executive Officer
Multitasking on a global level for over 15 years, Sunny has deftly managed
many moving parts of Sunrider's international operations— from the logistical complexities of convention
management to overseeing Sunrider’s affiliate offices and ABO, aviation, and hotel divisions. She brings
business acumen to bear in her role as CEO, with a mission to strengthen Sunrider's position as a world
leader in health, wellness, and opportunity.
Sunny earned a Bachelor of Arts in International Studies and a Juris Doctor from Brigham Young University.
ERIC CHENChief of Global Manufacturing
An organic chemist, Eric oversees the management of the U.S. Manufacturing
Plant, including U.S. Food & Drug Administration compliance, product launches, and research and
Eric works with Sunrider’s team of scientists to stay on the cutting-edge of product innovation while
seeking ways to improve operational and production efficiency.
Eric earned a Bachelor of Science in Biochemistry from Brigham Young University and is a PhD candidate in organic chemistry at the University of California, Los Angeles.
Serving the communities where we work and play is a proud tradition for the entire Sunrider
owners and staff alike share passion for supporting charitable causes around the world.
In 2017, Sunrider led global fundraising drives to provide humanitarian aid to families affected by hurricanes Harvey, Irma, and Maria in Florida, Texas, and Puerto Rico. Our support also reached survivors of the Nepal earthquake, Typhoon Haiyan, Hurricane Sandy, the Haiti earthquake, and the triple disasters in Japan.
We’ve also provided resources to global and local organizations like UNICEF, the Gang Alternatives Program, AIDS Walk LA, the American Cancer Society, the Pediatric Therapy Network, Mentors International, and the Make-A-Wish Foundation.
Together, we’re making our communities cleaner, healthier, and happier places to live for present and future generations.
Our scientific expertise, entrepreneurial spirit, and philanthropic commitment are recognized around the world. We are passionate about serving others and have dedicated our lives to discovering products that make people healthier and a business opportunity that inspires them to create lives they love.
Sunrider Achieves Spot in Top 50 Digital Momentum Rankings
Sunrider Hong Kong earns the Asia Pacific Sustainable Innovation Enterprise Award 2020 for excellence in innovation management and performance
Sunrider Manufacturing L.P. earns certification from NSF International, an independent, food-safety certfication organization.
Sunrider Singapore Manufacturing Pte, Ltd is recognized for food safety excellence by the AVA.
Dr. Reuben Chen is appointed to the Kingston University Program Advisory Committee.
Dr. Reuben Chen and Sunrider are honored by the UC Irvine Pediatric Exercise and Genomics Research Center.
Dr. Oi-Lin Chen is named one of the 25 Most Influential Women in Direct Selling by Direct Selling News.
Dr. Tei-Fu Chen is awarded an Honorary Doctorate Degree at Kaohsiung Medical University.
Sunrider Singapore Manufacturing Pte, Ltd is awarded the Gold Award and Certificate of Commendation from the AVA.
Sunrider wins the Outstanding Entrepreneur Certificate and Award from the Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry.
Sunrider wins the Small and Medium Enterprises Asia Award and Luminary Award.
Sunrider China (Huang Pu) is recognized for manufacturing excellence.
Sunrider wins the Brand Laureate Award for branding excellence.
Dr. Tei-Fu Chen is selected by Forbes Asia as one of the 25 Most Notable Chinese-Americans.
Dr. Tei-Fu Chen is featured on the Elite Overseas Chinese Commemorative Stamp Collection.
Global diversification keeps the Sunrider business dynamic, relevant, and stable for our
Independent Business Owners. It’s part of our success story.
CULTURE & HOSPITALITY Nestled inside our world headquarters in the United States, the Chen Art Gallery features the Chen family’s private collection of Chinese art, antiques, and other works of art from around the globe.
The Sunworld Dynasty™ Hotel Group spans three world-class hotels across Beijing, China, and Taipei, Taiwan. The Chen family also owns the landmark SLS Hotel at Beverly Hills, California, and the luxurious St. Ermin’s Hotel in Westminster, London, United Kingdom.
IN-HOUSE MANUFACTURING We make our Sunrider® products in six innovative facilities worldwide. Self-manufacturing puts us in control of every aspect of manufacturing, so we can ensure the integrity, safety, and efficacy of every product.