Founded in Family

Meet our Founders

A Fusion of Traditional
and Innovation

The Sunrider story is really our family’s story. It encompasses generations, ancient Eastern traditions, and modern Western innovation. And it begins with our founders, Drs. Tei-Fu and Oi-Lin Chen, whose passion for people led them to create proven herbal products that help others achieve optimal health and wellness, and a business that offers them the freedom to live happier, more balanced lives.

While our founders started Sunrider in Utah in 1982, their journey began decades earlier in Tei-Fu’s homeland, Taiwan. Growing up, Tei-Fu was an unhealthy child. His grandfather cared for him with timeless Chinese herbal remedies. The medicinal properties of these plants were so powerful that they ignited in Tei-Fu a lifelong passion for Chinese herbal philosophy. While studying herbal medicine and pharmacology in college, he met and married Oi-Lin, a gifted medical student from Hong Kong. The couple paired their natural curiosity, scientific expertise, and shared entrepreneurial spirit to start a business that would change lives through natural products like those that changed Tei-Fu’s life all those years ago.

This founding philosophy fuels the Sunrider family business today. Dr. Tei-Fu Chen is a world-renowned herbalist with a degree in pharmacy and his wife, Dr. Oi-Lin Chen, is a licensed medical doctor. The Chen's five children help guide our global enterprise across nearly 50 countries and territories, in partnership with thousands of inspiring Independent Business Owners and franchise store owners. We’re a family and we welcome you to join us.

Pictured Left - Oi-Lin Chen Board of Directors
Pictured Right - Dr Tei-Fu Chen Founder & Board of Directors

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Family Values at Work

SUNNY BEUTLER, JDChief Executive Officer

Multitasking on a global level for over 15 years, Sunny has deftly managed the many moving parts of Sunrider's international operations— from the logistical complexities of convention management to overseeing Sunrider’s affiliate offices and ABO, aviation, and hotel divisions. She brings her business acumen to bear in her role as CEO, with a mission to strengthen Sunrider's position as a world leader in health, wellness, and opportunity.

Sunny earned a Bachelor of Arts in International Studies and a Juris Doctor from Brigham Young University.

ERIC CHENChief of Global Manufacturing

An organic chemist, Eric oversees the management of the U.S. Manufacturing Plant, including U.S. Food & Drug Administration compliance, product launches, and research and development. Eric works with Sunrider’s team of scientists to stay on the cutting-edge of product innovation while seeking ways to improve operational and production efficiency.

Eric earned a Bachelor of Science in Biochemistry from Brigham Young University and is a PhD candidate in organic chemistry at the University of California, Los Angeles.

WENDY TENG, JDBoard of Directors

Wendy brings her broad and deep expertise in global marketing, brand building, package design, and strategic planning to the Board of Directors. Combining creativity with critical thinking, Wendy provides the insights and know-how needed to guide Sunrider along the path to an ever-brighter future.

Wendy earned a Bachelor of Arts in English and biology from the University of California, Los Angeles, and a Juris Doctor from Duke University School of Law.

REUBEN CHEN, MDBoard of Directors

Personifying a holistic approach to health, Dr. Reuben is a board-certified physician specializing in sports medicine and pain management and has extensive training in traditional Chinese medicine. A fitness and nutrition visionary, he's the creator of the SunFit321 and Fitness Brigade programs, and he plays an active role in the research and development of our groundbreaking products.

Dr. Reuben completed specialty training at the University of Minnesota in Physical Medicine & Rehabilitation. He earned a Bachelor of Science in neuroscience from Brigham Young University and a Doctor of Medicine from the University of California, Irvine School of Medicine.

JONATHAN CHENBoard of Directors

The leader of pivotal IT projects, including Oracle ERP (EnterpriseResource Planner), POS (Point of Sales), and PLM (Product Lifecycle Management) implementations, Jonathan brings his technological prowess to Sunrider's board members, advising them on integral aspects of IT. He strives to provide both Sunrider entrepreneurs and employees alike with a more seamless, productive, and enjoyable online experience.

Jonathan received his Bachelor of Science in Information Systems and Masters of Information Systems Management from Brigham Young University.

Serving the communities where we work and play is a proud tradition for the entire Sunrider Family. Our Business owners and staff alike share passion for supporting charitable causes around the world.

In 2017, Sunrider led global fundraising drives to provide humanitarian aid to families affected by hurricanes Harvey, Irma, and Maria in Florida, Texas, and Puerto Rico. Our support also reached survivors of the Nepal earthquake, Typhoon Haiyan, Hurricane Sandy, the Haiti earthquake, and the triple disasters in Japan.

We’ve also provided resources to global and local organizations like UNICEF, the Gang Alternatives Program, AIDS Walk LA, the American Cancer Society, the Pediatric Therapy Network, Mentors International, and the Make-A-Wish Foundation.

Together, we’re making our communities cleaner, healthier, and happier places to live for present and future generations.

We lead by example

Our scientific expertise, entrepreneurial spirit, and philanthropic commitment are recognized around the world. We are passionate about serving others and have dedicated our lives to discovering products that make people healthier and a business opportunity that inspires them to create lives they love.

Sunrider Around
the World

Global diversification keeps the Sunrider business dynamic, relevant, and stable for our Independent Business Owners. It’s part of our success story.

CULTURE & HOSPITALITY Nestled inside our world headquarters in the United States, the Chen Art Gallery features the Chen family’s private collection of Chinese art, antiques, and other works of art from around the globe.

The Sunworld Dynasty™ Hotel Group spans three world-class hotels across Beijing, China, and Taipei, Taiwan. The Chen family also owns the landmark SLS Hotel at Beverly Hills, California, and the luxurious St. Ermin’s Hotel in Westminster, London, United Kingdom.

IN-HOUSE MANUFACTURING We make our Sunrider® products in six innovative facilities worldwide. Self-manufacturing puts us in control of every aspect of manufacturing, so we can ensure the integrity, safety, and efficacy of every product.